All posts by: Adam Garson

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Barbie Loves Barbecue – Who Knew?

December 5, 2024 Trademark

Trademark lawyers are not branding or marketing consultants. But that is not to say that trademark lawyers should not be involved in the branding and marketing process. Indeed, whether clients are big or small, embarking on a branding strategy that may cause confusion in the marketplace is a waste of resources and could potentially lead […]

Keyword Infringement – Is it Possible?

November 14, 2024 Internet Law, Trademark

This month we’re going to take a look at something really practical: keyword advertising. Keyword advertising is a digital marketing strategy where businesses target specific words or phrases—keywords—relevant to their products or services. The goal is to have advertisements appear in search engine results or on websites when someone searches for or reads content containing […]

Abandonment … How Does It Happen?

October 3, 2024 Trademark

Over the years, we have written about many trademark-related concepts and many times we have referenced the consequence of “abandonment,” referring to the penalty that a trademark owner may suffer for not adhering to trademark formalities. But what does it mean for a trademark to go abandoned and under what circumstances does it occur? What Causes Trademark […]

Deepfake Regulation: It May Just Happen

September 12, 2024 Technology

By now, we are all familiar with the term “deepfake.” If you are not, the Oxford Dictionary of the English Language defines “deepfake” as a “video that has been digitally manipulated to replace one person’s likeness convincingly with that of another, often used maliciously to show someone doing something that he or she did not do.”  Over a year […]

Marketing the Olympics – Stay Out of Trouble

August 1, 2024 Trademark

The Olympic Rings The modern Olympics is replete with symbols, many of which are wrongly ascribed to the ancient games. The most obvious is the five interlocking Olympic rings, which were “invented” in 1913 by Pierre de Coubertin, then-President of the International Olympic Committee. Some authors have ascribed the rings to an ancient inscription on […]

Chili Crunch Gives Momofuku Heartburn

July 11, 2024 Trademark

Policing trademarks is as important as registering them.  Policing requires that you monitor the world of commerce to ensure that others are not using your marks — or confusingly similar marks — and, if so, that you take immediate action against the infringers. There is little point in owning a trademark if you are willing to […]

Trademark Specimens for Complex Goods Are Not So Simple

July 8, 2024 Trademark

In our experience, trademark applicants are often confused about the specimen requirements submitted with a trademark application involving goods (as opposed to services).  The specimen is used to prove “use in commerce.” Use in commerce under the Lanham Act is deemed to be when the mark is “placed in any manner on the goods or […]

Horror Retail Meets Copyright Law

June 24, 2024 Copyright, Intellectual Property, Trademark

Policing your trademarks is as important as registering them.  Policing requires that the trademark and other rights owners monitor the world of commerce to ensure that others are not stealing their intellectual property and, if so, take immediate action against infringers.  Many corporations zealously defend their trademark portfolios. Here’s but one example. In a recent article at Wired.com, The […]

Why Perform a Trademark Search?

June 20, 2024 Trademark

It is surprising how many trademark applicants file their applications without having performed a search to see whether their proposed trademark is even registrable. If you fall into this category, here is some guidance. Once you have created a list of potential trademarks, you have to ensure that no one else has registered the mark […]

Viacom v. YouTube: The Saga Continues

May 20, 2024 Copyright

YouTube is no stranger to copyright infringement issues.  In 2008, Viacom filed a $1 billion copyright infringement suit against YouTube, claiming that the video site contributed to an explosion of copyright infringement by permitting users to post infringing videos.  The federal district court eventually dismissed Viacom’s action against YouTube on grounds that the Digital Millennium […]

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