Yes, folks, there may be method (a little bit) to his madness. Charlie Sheen has filed trademark applications for 24 trademarks. All your favorite sayings: “violent torpedo of truth,” “that’s what winners do,” “park your nonsense,” “you’ve been warned,” “I’m not bi–polar, I’m bi–winning,” “defeat is not an option,” “duh winning,” and the list goes on, including his name, “Charlie Sheen”. All have been filed as intent to use applications, meaning that Charlie has yet to demonstrate to the Patent and Trademark Office that he is using his marks in commerce. He has disclosed a huge list of products and services, which he hopes his trademarks will be used to identify: To take one example (VIOLENT TORPEDO OF TRUTH):
IC 009. US 021 023 026 036 038. G & S: ELECTRONIC DEVICES, NAMELY, CELLULAR TELEPHONES, CD PLAYERS, CASSETTE PLAYERS, DIGITAL AUDIO FILE PLAYERS, DVD PLAYERS, HEADPHONES, HAND-HELD PERSONAL DIGITAL ASSISTANT/ELECTRONIC ORGANIZERS; HAND-HELD UNIT FOR PLAYING ELECTRONIC GAMES; ELECTRONIC GAMBLING MACHINES, NAMELY, SLOT MACHINES WITH OR WITHOUT VIDEO OUTPUT; VIDEO GAME SOFTWARE; COMPUTER GAME PROGRAMS; VIDEO GAME MACHINES FOR USE WITH TELEVISIONS; COMPUTER GAME EQUIPMENT CONTAINING MEMORY DEVICES, NAMELY, DISCS AND CARTRIDGES; STAND-ALONE VIDEO GAMES AND VIDEOGAME CONSOLES; GAMING MACHINES; CASINO GAMES; VIDEO AND COMPUTER GAMES; GAMBLING MACHINES; RING TONES FEATURING MUSIC AND VOICE MESSAGES; PRERECORDED DISCS, TAPES AND DOWNLOADABLE AUDIOVISUAL MEDIA FEATURING SPOKEN WORD, SPORTS, MUSICAL, COMEDY, DRAMATIC AND THEATRICAL PERFORMANCES, COMEDY; MAGNETIC DATA CARRIERS, APPARATUS FOR RECORDING, TRANSMISSION OR REPRODUCTION OF SOUND OR IMAGES, RECORDING DISCS, AUDIO AND VISUAL RECORDINGS, PRERECORDED AUDIO AND VISUAL DISCS, TAPES AND DOWNLOADABLE MEDIA, EYEWEAR, PREPAID MAGNETICALLY ENCODED CALLING CARDS; ENTERTAINMENT SERVICES; PRODUCTION AND DISTRIBUTION OF RADIO AND TELEVISION PROGRAMS AND MOTION PICTURES; ENTERTAINMENT SERVICES, NAMELY, ARRANGING AND CONDUCTING LIVE PERFORMANCES FEATURING SPORTS, SPOKEN WORD, MUSIC; ENTERTAINMENT EVENT PRODUCTION SERVICES; MUSIC AND VIDEO PRODUCTION SERVICES; ARRANGING APPEARANCES BY CELEBRITIES; CONDUCTING EXHIBITIONS FEATURING LIVE PERFORMANCES BY SPORTS, SPOKEN WORD, MUSICAL, THEATRICAL, COMEDIC, AND DRAMATIC PERFORMERS; SCRIPTWRITING SERVICES FOR OTHERS; FAN CLUB SERVICES; OPERATING WEB SITES IN THE FIELD OF INFORMATION ABOUT SPORTS, SPOKEN WORD, COMEDY, MUSIC, CELEBRITY, AND ENTERTAINMENT; DISTRIBUTION OF AUDIOVISUAL MEDIA AND PUBLICATIONS, ALL FEATURING SPORTS, SPOKEN WORD, COMEDY, MUSICAL, DRAMATIC AND THEATRICAL PERFORMANCES. ENTERTAINMENT SERVICES, NAMELY, ARRANGING AND CONDUCTING LIVE CONCERTS, THEATRICAL EXHIBITIONS, CELEBRITY APPEARANCES, AND PRODUCING MUSIC, THEATRICAL PRODUCTIONS, TELEVISION PROGRAMS, MOTION PICTURE FILMS, AND INTERACTIVE MULTIMEDIA ENTERTAINMENT, ALL FEATURING MUSICAL, DRAMATIC, THEATRICAL AND COMEDY PERFORMANCES; ENTERTAINMENT SERVICES, NAMELY, SPORTS, MUSIC, TELEVISION PROGRAM AND MOTION PICTURE FILM PRODUCTION SERVICES, MULTIMEDIA PRODUCTION SERVICES; VIDEO GAME PRODUCTION SERVICES; INTERNET-BASED TELEVISION AND ENTERTAINMENT PROGRAMMING, NAMELY, THE PRODUCTION AND DISTRIBUTION THEREOF; INFORMATION SERVICES IN THE FIELD OF ENTERTAINMENT PROVIDED OVER THE INTERNET; PRERECORDED DISCS, TAPES AND DOWNLOADS, ALL IN THE FIELD OF SPORTS, SPOKEN WORD, MUSIC, DANCE, DRAMATIC, THEATRICAL, COMEDIC AND AUDIOVISUAL LONG- AND SHORT-FORM ANIMATED AND LIVE-ACTION ENTERTAINMENT; PROVIDING WEB SITES THAT FEATURE ENTERTAINMENT IN THE FORM OF MUSIC, FILMS, TELEVISION PROGRAMS, CELEBRITY AND ENTERTAINMENT NEWS, PERIODICALS, CARTOONS, COMIC STRIPS, ANIMATED AND LIVE-ACTION MOTION PICTURES AND SERIAL AUDIOVISUAL WORKS; EDUCATIONAL SERVICES; SOUND RECORDING STUDIO SERVICES; SONGWRITING AND MUSIC COMPOSITION SERVICES FOR OTHERS; PRODUCTION OF MUSIC, SOUND RECORDINGS, RADIO AND TELEVISION PROGRAMS; ORGANIZING EXHIBITIONS FOR COMEDY, SPORTS, MUSICAL, DRAMATIC, ARTS AND CULTURAL ENTERTAINMENT PURPOSES; PROVIDING ON-LINE INFORMATION RELATING TO THE AFOREMENTIONED ENTERTAINMENT SERVICES; PRODUCTION AND DISTRIBUTION OF ONLINE RADIO PROGRAMS AND PODCASTS; BAGS AND BAGGAGE, LUGGAGE, BACKPACKS, PURSES, WALLETS, SHOULDER BAGS, KNAPSACKS, HANDBAGS, COMPUTER CASES, CARRYING CASES AND ACCESSORIES FOR PORTABLE ELECTRONIC DEVICES INCLUDING FOR MOBILE TELEPHONES; LEATHER AND IMITATION LEATHER GOODS; BAGS; JEWELRY, KEY CHAINS, WATCHES; LINENS AND BEDDING; TABLECLOTHS; TOYS, GAMES AND SPORTING GOODS; PLAYTHINGS; GYMNASTIC AND SPORTING ARTICLES; ACTION FIGURES; VIDEO GAMES; PET TOYS AND PET ACCESSORY PRODUCTS; ORNAMENTAL NOVELTY BUTTONS AND PINS. TRANSMISSION OR REPRODUCTION OF SOUND AND IMAGES; HOUSEHOLD OR KITCHEN UTENSILS AND CONTAINERS; KITCHENWARES; GLASSWARE, DISHES, PLATES, CUPS, MUGS, SHOT GLASSES; FRAGRANCES, SOAPS, ESSENTIAL OILS, COSMETICS, BODY AND HAIR LOTIONS AND OILS, BATH GEL, NON-MEDICATED HAIR, SKIN AND NAIL PREPARATIONS, SHAMPOOS; PAPER GOODS; POSTERS, NOTE CARDS, NOTEBOOK COVERS, STATIONERY, BOOKS, MAGAZINES, COMIC BOOKS, GRAPHIC NOVELS, PUBLICATIONS, PERIODICALS, COMIC STRIPS, NEWSPAPERS AND NEWSLETTERS, OPERATING A WEB SITE FOR OTHERS FEATURING INFORMATION ABOUT SPORTS, SPOKEN WORD, MUSIC, FILM, TELEVISION, ANIMATION, COMICS AND CARTOONS, AND POPULAR CULTURE; OPERATING A WEB SITE FOR OTHERS FEATURING INFORMATION, SERIAL AND EPISODIC ENTERTAINMENT, GRAPHIC NOVELS, ANIMATED AND LIVE-ACTION PROGRAM CONTENT; PRINTED MATERIALS, RUBBER STAMPS, DECALS, DECORATIONS; NOTE BOOKS; BOOK COVERS; BINDERS AND SCHOOL SUPPLIES; INTERIOR AND EXTERIOR DECORATIVE STICKERS; MAGNETIC AND NON-MAGNETIC DECALS; POSTERS, CARDS, POSTCARDS, KEEPSAKES, PENS AND PENCILS; ONLINE PUBLICATIONS, INFORMATION SERVICES, BLOGS, WEB LOGS, ONLINE OPINION, TASTEMAKING AND NEWS FEEDS, MEDIA AND CONSUMER PRODUCT CRITICISM AND SHOPPING RECOMMENDATIONS VIA THE INTERNET; HOLIDAY AND CHRISTMAS TREE ORNAMENTS; CLOTHING AND WEARING APPAREL, FOOTWEAR AND HEADWEAR; MEN’S AND WOMEN’S CLOTHING, NAMELY, SHIRTS, SHORTS, JEANS, JACKETS, SKIRTS, SLACKS, BLOUSES, DRESSES, VESTS, COATS, SWEATERS, SCARVES, SWIMSUITS, UNDERPANTS, SLIPS, CAMISOLES, BRAS, NIGHTGOWNS, ROBES, SOCKS, HOSIERY. INFANTS’ AND CHILDREN’S CLOTHING, NAMELY, T-SHIRTS, SWEATERS, LONG SLEEVED SHIRTS, SHORTS, PANTS, JUMPERS, JUMPSUITS, OVERALLS, ONE-PIECE PLAYSUITS, PAJAMAS, SOCKS, DRESSES, SKIRTS; MEN’S, WOMEN’S, CHILDREN’S AND INFANT’S FOOTWEAR AND HEADWEAR; BELTS; LINGERIE, INTIMATES AND UNDERWEAR; SHOES AND BOOTS; PET APPAREL; GLASSWARE, DISHES, PLATES, CUPS, MUGS, SHOT GLASSES; FRAGRANCES, SOAPS, ESSENTIAL OILS, COSMETICS, BODY AND HAIR LOTIONS AND OILS, BATH GEL, NON-MEDICATED HAIR, SKIN AND NAIL PREPARATIONS, SHAMPOOS; MUSICAL INSTRUMENTS AND CASES THEREFOR; MICROPHONES; BAGGAGE, HANDBAGS, PURSES, CARRYING CASES FOR PERSONAL COMMUNICATION DEVICES AND FOR PERSONAL COMPUTING/AUDIOVISUAL PLAYBACK DEVICES; WALLETS, SHOULDER BAGS, COMPUTER CARRYING BAGS; LUNCH BOXES, CONTAINERS FOR BEVERAGES; FOOD AND BEVERAGES; RAW AND PREPARED FOODS; PET FOODS; PREPARED FOODS; CANDY; ALCOHOLIC AND NON-ALCOHOLIC BEVERAGES, VITAMIN DRINKS, FRUIT DRINKS, ENERGY DRINKS; DRINKING WATER; HOSPITALITY SERVICES; HOTEL SERVICES, TRAVEL AGENCY, TRAVEL PLANNING AND TRAVEL- AND ENTERTAINMENT-RECOMMENDATION SERVICES; BAR AND RESTAURANT SERVICES
Wow, the list is maddening! Moreover, since it can take up as long as a year to obtain a trademark registration, Sheen believes he’s more than a flash in the pan. It will be interesting to monitor these marks to see whether he can capitalize on them, either directly or by licensing them to the many entrepreneurs who wish to capitalize off the current craze(y).
— Adam G. Garson, Esq.