Businesses regularly file trademark applications without a clear understanding of how trademark law controls the selection of brand names. Applicants who rely on filing services or generic online resources will receive little, if any, guidance on trademark selection. As a result, applications are frequently refused, filing fees are lost, and brand protection is delayed. Does […]
Tag Archives: Circular
Welcome to our kickoff article introducing the LWH Trademark Circular Series. Circular No. 1 is the starting point for learning about the trademark registration process. Subsequent articles in the TM Circular series will address basic trademark procedures and filing issues related to specific markets and industries. This article explains the basic steps involved in registering […]