Candy Bars Make Trademark News Yet Again
August 9, 2018
Trademark
In 2013, we wrote about the branding wars between candy bar makers. These disputes are good measure of the boundaries between 3-D trademarks that have acquired distinctiveness (registrable) and those that are functional (not registrable). In 2006, Nestlé was granted trademark rights in the “distinctive” shape of its KitKat bar in various European countries. But […]