MacDonald’s Loses its Mojo in the EU
February 14, 2019
Trademark
McDonald’s Trademark BIG MAC Trademarks may reside in families. A family of marks is a group of trademarks that have a recognizable common characteristic. For example, you may recall that Eastman Kodak owned trademarks for KODACOLOR, KODAMATIC, and KODACHROME, the term “Koda” being the common element of all three trademarks. A family of marks is […]