Tag Archives: zombie trademarks

Trademark “abandonment” is what happens when a trademark owner stops using a mark without the intention of using it again. Abandonment can occur in more ways than you might expect. The most obvious is simple non-use, but abandonment arguments are often built from surrounding conduct as well, such as public statements that a brand is being retired, […]

Strong brands are designed to evoke emotional connections between brand and consumer.  That’s why brand owners are eager to leverage “nostalgia,” a sentimental longing for the past, to create deep and more meaningful relationships with their audience. Nostalgia marketing is very powerful. It can evoke emotions, trust and loyalty by “tapping into the positive memories and […]