All posts by: Adam Garson

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How Much Does it Cost to Hire a Trademark Lawyer?

December 19, 2022 Trademark

Good question, but one that’s not so easy to answer. That’s because there are many variables. Lawyers’ fees may vary depending upon your geographical region, the size and type of law firm you retain, nature and complexity of the work, and the type of fee arrangement. For example, attorneys are more likely to charge flat […]

The Unabated Deluge of Chinese Trademark Applications

December 12, 2022 Trademark

In March 2019, we wrote with some concern, that as early as 2017 Chinese companies had filed more than 12 times the number of trademark applications with the USPTO than in previous years. At that time the director of the USPTO stated that “forecasts indicate that annual increases are expected to average 10% during the next 8 […]

Dog Poo Redux

December 8, 2022 Trademark

VIP Products, LLC markets a line of cute, humorous squeaky dog toys, consisting of vinyl replicas of liquor, beer, wine, and soda brands labeled with humorous names, usually related to dog poop. So, we have toys labeled “Smella R-Crotches”, Heini Sniff’n, Pissness, and Mountain Drool, associated with likenesses of Stella Artois beer, Heineken’s, Guinness, and Mountain […]

Click-Pop-Swish — No License Required!

December 5, 2022 Trademark

The sound of popping beer cans on a hot summer day may evoke memories: quenching a thirst on a hot day, backyard barbecues, days at the beach, or sunny afternoons at the ballgame. Beer can sounds are not going away. The beer can market is going gangbusters. According to one industry source, in 2020, approximately 90.2 […]

Six Steps for Registering a Federal Trademark

November 28, 2022 Trademark

*Originally posted on January 13, 2016 Do you need to register a trademark with the United States Patent and Trademark Office? Then this article is for you – print a PDF version of the Six Steps for Registering a Federal Trademark Guide here. In the United States, trademarks may be registered on the federal or on […]

What Happened to My Trademark Application?

November 21, 2022 Trademark

*Originally posted on December 11, 2015 You have a great business and a terrific product or service and now you want to develop your brand and reap the rewards of a successful business.  You understand that protecting your brand is important but you don’t want to deal with the expense and hassle of attorneys or […]

What is the “USPTO?”

November 14, 2022 Patent, Trademark

*Originally posted on November 6, 2015 The “USPTO” is the abbreviation for the United States Patent and Trademark Office. It is a federal government administrative agency under the Commerce Department that is responsible for granting patents and issuing trademark registrations. Facts about the USPTO: While this sounds simple enough it is actually a large agency, […]

Five Steps for Registering a Trademark in Pennsylvania

November 7, 2022 Trademark

*Originally posted on August 21, 2015 Do you want to use the ® symbol? If so, then you want to learn more about federal trademark registration. We’ve written about the benefits of state trademark registration. There aren’t many but if you believe state registration is right for you, here’s a brief guide on how to register […]

Beyond Submarine Trademarks: Advanced Trademark Strategies II

November 3, 2022 Trademark

We wrote in last month’s newsletter that filing trademark applications in foreign jurisdictions may have a strategic benefit to large companies in the United States, particularly for companies that desire to mask product development plans from the public eye while maintaining the priority date of an earlier foreign filing. Known as a “submarine” trademark, the key […]

Trademark Deception and Misdescription

October 31, 2022 Trademark

*Originally posted on October 31, 2011 Did you know that a trademark may be refused registration because it is deceptive? Yes, indeed, the “deceptively misdescriptive” doctrine is an interesting — if not tongue-twisting — principle of trademark law, which occasionally rears its head. Here’s how it works in a real-life case. Retail Brand Alliance, Inc. […]

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