Blog – Adam Garson Law

Library Lending

Dear Doc: Digital readers such as the Kindle have become the way that many people borrow books from the public library. It’s like going to the library digitally: you have to wait for a copy to become available, and you can “take it out” for a limited time, after which it disappears from your device. […]

GE Financial

Around the turn of the century, several financial analyst types came up with a way to analyze the pricing of financial services to account for all the costs of selling the service.  The basic invention allows a provider (say, an insurance company) to determine the transactional costs at each step of the transaction, such as […]

Amanda's Barbeque

Trademark lawyers are not branding or marketing consultants. But that is not to say that trademark lawyers should not be involved in the branding and marketing process. Indeed, whether clients are big or small, embarking on a branding strategy that may cause confusion in the marketplace is a waste of resources and could potentially lead […]

license plate reader

Dear Doc: I know this question is not about intellectual property, but I hear that you’ve been lecturing about privacy recently, and I wonder if you’ve heard about Flock license plate readers and a lawsuit claiming that they violate the Fourth Amendment. Signed, Creeped Out Dear Creeped: Yup! The “Doc” has given lectures at many […]

contact lens

This month we’re going to take a look at something really practical: keyword advertising. Keyword advertising is a digital marketing strategy where businesses target specific words or phrases—keywords—relevant to their products or services. The goal is to have advertisements appear in search engine results or on websites when someone searches for or reads content containing […]

pig brain

Consider this: You’re a domestic pig, a Sus domesticus.  You’ve spent your entire life in a spotless pen, cared for by nice people in white coats. They feed you, they clean your pen. It’s not a bad life. Sure, you’d be better off rooting around in the mud, but the pen is all you’ve ever known. […]

Clown Egg

Dear Doc: What is the strangest form of intellectual property protection you’ve ever run across? Signed,Ronald McD. Dear Ronald: Without a doubt, the most unusual form of protection of an idea or expression is the Clown Egg Register in Wookey Hole, England (the “Register”). The Doc is indebted to David Fagundes and Aaron Perzanowski and […]

consequence of abandonment

Over the years, we have written about many trademark-related concepts and many times we have referenced the consequence of “abandonment,” referring to the penalty that a trademark owner may suffer for not adhering to trademark formalities. But what does it mean for a trademark to go abandoned and under what circumstances does it occur? What Causes Trademark […]