Tag Archives: trade dress

You may have noticed Van Leeuwen Ice Cream on your local grocery store shelves. It’s packaged in pastel-colored cartons with “Van Leeuwen” written in black cursive. It’s easily identifiable and distinctive.  Rebel Creamery thought it was, too. So, it copied the colors and the cursive writing and then got sued by Van Leeuwen.  Rebel just didn’t lose […]

McDonald’s golden arches, red and blue Chevron gas stations, and Dunkin’ Donuts pink and orange signs are familiar to most consumers. In legal parlance, these distinctive concepts are referred to as “trade dress.” Like trademarks, trade dress can be registered on the principal registry of the United States Patent and Trademark Office (“USPTO”). As we […]