Blog – Adam Garson Law

09Jan 2025

The Power of Nostalgia Marketing

January 9, 2025 Trademark
nostalgia marketing

Strong brands are designed to evoke emotional connections between brand and consumer.  That’s why brand owners are eager to leverage “nostalgia,” a sentimental longing for the past, to create deep and more meaningful relationships with their audience. Nostalgia marketing is very powerful. It can evoke emotions, trust and loyalty by “tapping into the positive memories and […]

02Jan 2025

One Continent, One Patent, Mostly

January 2, 2025 Patent
unitary patent

Long, long ago (as in last year), if an invention owner wanted to protect an invention in Europe, the owner had to either (a) apply for separate patents in one or more of the countries of Europe, or (b) submit a patent application to the European Patent Office (‘EPO’) and, after approval, register the patent […]

19Dec 2024

Ask Dr. Copyright® About Library Lending

December 19, 2024 Copyright
Library Lending

Dear Doc: Digital readers such as the Kindle have become the way that many people borrow books from the public library. It’s like going to the library digitally: you have to wait for a copy to become available, and you can “take it out” for a limited time, after which it disappears from your device. […]

12Dec 2024

The Patent Application That Would Not Die

December 12, 2024 Patent
GE Financial

Around the turn of the century, several financial analyst types came up with a way to analyze the pricing of financial services to account for all the costs of selling the service.  The basic invention allows a provider (say, an insurance company) to determine the transactional costs at each step of the transaction, such as […]

05Dec 2024

Barbie Loves Barbecue – Who Knew?

December 5, 2024 Trademark
Amanda's Barbeque

Trademark lawyers are not branding or marketing consultants. But that is not to say that trademark lawyers should not be involved in the branding and marketing process. Indeed, whether clients are big or small, embarking on a branding strategy that may cause confusion in the marketplace is a waste of resources and could potentially lead […]

21Nov 2024

Ask Dr. Copyright® About Privacy

November 21, 2024 Ask Dr. Copyright, Privacy
license plate reader

Dear Doc: I know this question is not about intellectual property, but I hear that you’ve been lecturing about privacy recently, and I wonder if you’ve heard about Flock license plate readers and a lawsuit claiming that they violate the Fourth Amendment. Signed, Creeped Out Dear Creeped: Yup! The “Doc” has given lectures at many […]

14Nov 2024

Keyword Infringement – Is it Possible?

November 14, 2024 Internet Law, Trademark
contact lens

This month we’re going to take a look at something really practical: keyword advertising. Keyword advertising is a digital marketing strategy where businesses target specific words or phrases—keywords—relevant to their products or services. The goal is to have advertisements appear in search engine results or on websites when someone searches for or reads content containing […]

07Nov 2024

The Brain That Wouldn’t Die

November 7, 2024 Patent
pig brain

Consider this: You’re a domestic pig, a Sus domesticus.  You’ve spent your entire life in a spotless pen, cared for by nice people in white coats. They feed you, they clean your pen. It’s not a bad life. Sure, you’d be better off rooting around in the mud, but the pen is all you’ve ever known. […]

17Oct 2024

Ask Dr. Copyright® About Clowns

October 17, 2024 Ask Dr. Copyright, Copyright
Clown Egg

Dear Doc: What is the strangest form of intellectual property protection you’ve ever run across? Signed,Ronald McD. Dear Ronald: Without a doubt, the most unusual form of protection of an idea or expression is the Clown Egg Register in Wookey Hole, England (the “Register”). The Doc is indebted to David Fagundes and Aaron Perzanowski and […]

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